hardcore hounds
Working within a limited three-color palette, I designed the Hardcore Hounds dog treat packaging for the “Bad to the Bone Blueberry” flavor. The concept plays on how small, feisty dogs see themselves as tough, hardcore heroes, and I brought that humorous attitude to life through hand-drawn illustrations. The result is a playful design that captures the brand’s spirited personality while standing out on the shelf.
digital execution
I extended the Hardcore Hounds brand into digital marketing by designing an Instagram post and web banner ads. The playful illustrations and bold three-color palette were adapted to create engaging, on-brand touchpoints that bring the product’s energetic personality to life online.
dieline
I designed a custom dieline for the Hardcore Hounds packaging, carefully considering structure, dimensions, and material constraints to create a single, cohesive package that felt high-quality and premium. The result enhances the brand’s presence and gives the product a polished look.