museum of danish design
I developed the brand identity of a Danish design museum reimagined for the U.S.—inspired by the form, function, and forward-thinking spirit of iconic Danish furniture. The visual identity draws from the shapes and colors of celebrated Danish pieces, creating a clean, modern system that feels both timeless and inventive.
exterior
Located in Manhattan, New York City, the Museum of Danish Design sits within a global center for art and culture. Its clean, contemporary exterior reflects the museum’s modern design focus.
color
This project draws inspiration from the rich and exciting color palettes of mid-century Danish furniture. I translated those tones into a cohesive brand system for the Museum of Danish Design that captures the boldness of the movement.
logo
The museum’s logo is built from bold, simplified letterforms that emphasize clarity and structure. Its geometric composition reflects modernist principles while nodding to the legacy of Danish design.
typography
Area Normal was chosen for its clean, contemporary lines, supporting a modern visual language that complements the museum’s refined identity.
digital executions
The website and app share a unified visual language, with the app adapting the website’s clean design into a mobile-friendly format for on-the-go museum visitors.
print collateral
The brand’s print collateral follows the same clean, modern design aesthetic as the digital experience, creating a cohesive visual system across all touchpoints..
merchandise
The museum’s merchandise was designed with its target audience in mind, offering trendy apparel, accessories, and lifestyle items that feel current while remaining grounded in mid-century Danish design principles.
